Abstract
As an art for the manifestation of Chinese characters, calligraphy and painting is always one whole group, and Chinese characters originated from painting are naturally endowed with pictographic and ideographic features. From the point of view of artistic characteristics, Chinese characters in calligraphy can be regarded as an endless variety of traditional culture symbols or patterns, and therefore, these calligraphy elements are hopefully to be used as elements for main-body designs or decoration shades in the traditional food packaging design by smart and reasonable methods. This paper also put forward rules that should be followed duringthe application of Chinese calligraphy in traditional food packaging designs.
Publication Date
10-28-2017
First Page
115
Last Page
118
DOI
10.13652/j.issn.1003-5788.2017.10.026
Recommended Citation
Hongda, MAO
(2017)
"Research on traditional food packaging design incorporated with Chinese calligraphy elements,"
Food and Machinery: Vol. 33:
Iss.
10, Article 26.
DOI: 10.13652/j.issn.1003-5788.2017.10.026
Available at:
https://www.ifoodmm.cn/journal/vol33/iss10/26
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