Abstract
The integration of Chinese cultural elements in the modern food packaging design, has many important functions, such as catering to the national identity of the domestic consumers, meeting the needs of foreign culture of foreign consumers, and realizing the modernization of Chinese traditional culture. Therefore, it is necessary to make full use of the representative of Chinese culture，such as characters, colors and patterns and their combinations, then through some specific path, including the traditional culture inheritance and innovation, integrating it into the overall brand strategy for food enterprises, and closely integrated with modern science and technology, so that it can attract more attention of domestic and foreign consumers on related food, and promote related food enterprises to enhance market competitiveness.
Publication Date
12-28-2017
First Page
95
Last Page
97
DOI
10.13652/j.issn.1003-5788.2017.12.019
Recommended Citation
Guikun, TIAN
(2017)
"Integration of Chinese cultural elements in the design of modern food packaging,"
Food and Machinery: Vol. 33:
Iss.
12, Article 19.
DOI: 10.13652/j.issn.1003-5788.2017.12.019
Available at:
https://www.ifoodmm.cn/journal/vol33/iss12/19
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