Abstract
To select the prizewinning works in food and beverage kind in Pentawards International Packaging Design Contest from 2010 to 2016, comprehensively analyzes the pictures, characters, colors, packaging materials and technology of packaging works, and explores the characteristics and development trend of global food packaging originality design in recent years. The results show are as the following: in pictures, the food packaging originality prefers flatting and abstraction, and return of hand-drawn illustration; in colors, it prefers the application of gradients, monochrome and dedicated color; in characters, the characters modularization, handwriting and a sans-serif font will become design trend; in materials, adequate packaging is promoted, and the wide spread application of natural materials, new materials and new technology provide infinite possibilities for upgrade and update of food packaging.
Publication Date
2-28-2017
First Page
98
Last Page
105
DOI
10.13652/j.issn.1003-5788.2017.02.022
Recommended Citation
Li, LI and Hong, CHEN
(2017)
"Originalitytrend of global food packaging design from “PENTAWARDS” prizewinning works,"
Food and Machinery: Vol. 33:
Iss.
2, Article 22.
DOI: 10.13652/j.issn.1003-5788.2017.02.022
Available at:
https://www.ifoodmm.cn/journal/vol33/iss2/22
References
[1] 张琳. 食品包装[M]. 北京: 印刷工业出版社, 2010: 10-13.
[2] 许馨之. PENTAWARDS包装设计大赛获奖作品分析(2007-2014)[D]. 南京: 南京艺术学院, 2015: 4-6.
[3] 金帅华. 互联网生态下的包装设计趋势[J]. 美术大观, 2016(11): 124-125.
[4] 林海燕. 日本当代食品包装的简约主义及其风格特征[J]. 食品与机械, 2016, 32(9): 91-94.
[5] 田甜. 现代包装中的文字构成与编排设计[J]. 湖南包装, 2014, 30(3): 35-37.
[6] 陈莉. 人文精神在汉字形态演变过程中的表现及意义[J]. 湖南包装, 2015, 31(4): 48-59.
[7] 梁红举. 全球首款纸瓶葡萄酒美国上市[J]. 食品开发, 2013(6): 57.
[8] 王娜. 国内外交互式包装设计现状研究[J]. 中国包装, 2016(7): 53-55.
[9] 阳丰. “包与不包”之间: 论适度包装设计过程中的“度”[J]. 湖南包装, 2016, 32(4): 42-44.
[10] 肖婷, 王建华, 王元元, 等. 绿色环保材料与技术在现代包装设计中的应用[J]. 湖南包装, 2016, 32(3): 76-78.
[11] 武英佑. 信息型智能包装技术[J]. 市场周刊: 新物流, 2009(4): 34-35.