•  
  •  
 

Abstract

Aiming at the problems existing in traditional food packaging design, solutions were seek from the perspective of folk art. Through classification and analysis of the emotional elements of folk art visual, touch, hearing, explored the folk art emotional element applied to the traditional food packaging vision (graphic, color, typography), touch (material), hearing, smell, taste design approach and methods, which offered the references for the development of traditional food packaging design, and inheriting of folk art.

Publication Date

6-28-2017

First Page

105

Last Page

109,152

DOI

10.13652/j.issn.1003-5788.2017.06.021

References

[1] 卜祥. 洋品牌入侵传统节日食品[J]. 财经天下周刊, 2015(12): 50.
[2] 周旭. 论传统民间美术的语言特征[J]. 装饰, 2007(5): 113-114.
[3] 尚伟. 民间美术的色彩符号语言[J]. 芒种, 2014(9): 249-250.
[4] 沈斌, 保彬. 民间美术与图案学习: 谈以情造形[J]. 南京艺术学院学报: 美术与设计版, 1988(4): 71.
[5] 颜实. 汉字意象: 汉字在装饰图案中的应用[J]. 大众文艺, 2010(23): 48-50.
[6] 高秋娟. 论民间工艺[J]. 科技信息: 科学教研, 2007(29): 299.
[7] 林军. 湖南民间传统印染纹样的文化内涵与色彩特征分析[J]. 湖南包装, 2017(1): 40-42.
[8] 李鑫莹, 肖小英. 梅山傩面艺术符号琐谈[J]. 湖南包装, 2015(3): 57-59.
[9] 王管坤. 中国精神的视觉转换: 包装设计中传统元素的运用案例分析[J]. 湖南包装, 2015(3): 52-53.
[10] 童玲, 张剑. 传统食品包装设计流程研究[J]. 食品与机械, 2016(9): 95-98.
[11] 熊逸越, 倪婕妤. 多感官设计在月饼包装中的运用[J]. 牡丹江大学学报, 2012(2): 15-20.
[12] 杨珏青. “新长发”的栗子情节[J]. 食品与生活, 2014(11): 21.
[13] 高扬. 现代包装设计的情感表达研究[D]. 长春: 吉林大学, 2010: 10-18.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.