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Abstract

On the questions of unclear orientation of present liquor packaging design, and the phenomenon of brand characteristics weakened,this paper discussing the relationship between the regionality of liquor , characteristics of regional culture, and location of liquor packaging design. An idea of design development was proposed on the fusion of liquor packaging design with the regional culture.

Publication Date

7-28-2017

First Page

107

Last Page

110,128

DOI

10.13652/j.issn.1003-5788.2017.07.025

References

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