Abstract
With the revival of traditional culture, the "beauty of simplicity" of traditional culture elements has become a trend of packaging design. This paper expounds the aesthetic significance of "beauty of simplicity", points out that "beauty of simplicity" is not simple and crude, but a beauty that comply with natural, showing the essence of things and its culture connotation in the form of natural beauty and implicit beauty; discusses how to discriminate，screen and extract traditional culture elements, puts forward the way that the innovation and application of traditional culture elements in the process of packaging design.
Publication Date
8-28-2017
First Page
110
Last Page
113
DOI
10.13652/j.issn.1003-5788.2017.08.025
Recommended Citation
Yuqing, WU
(2017)
"Beauty of simplicity: the innovation andapplication of traditional culture elements in packaging design,"
Food and Machinery: Vol. 33:
Iss.
8, Article 25.
DOI: 10.13652/j.issn.1003-5788.2017.08.025
Available at:
https://www.ifoodmm.cn/journal/vol33/iss8/25
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