Abstract
In order to design packaging that meets the consumer's perceptual needs, we use eye tracking technology and quantitation theory type I to study the key design factors that influence consumer emotions through eye movement indicators. The evaluation of kansei image of consumers is obtained through semantic difference method. The application of quantitation theory type I was used to establishes the relationship betweenkansei image and design elements and constructs mathematical models to auxiliary packaging design. The case study of tea packaging design shows that the method was accurate and feasible.
Publication Date
4-28-2019
First Page
113
Last Page
119
DOI
10.13652/j.issn.1003-5788.2019.04.022
Recommended Citation
Yue, ZHANG; Yadan, HOU; and Hui, LI
(2019)
"Analysis of packaging design elements based on eye tracking technology and quantitation theory,"
Food and Machinery: Vol. 35:
Iss.
4, Article 22.
DOI: 10.13652/j.issn.1003-5788.2019.04.022
Available at:
https://www.ifoodmm.cn/journal/vol35/iss4/22
References
[1] 苏建宁, 李鹤歧. 应用数量化一类理论的感性意象与造型设计要素关系的研究[J]. 兰州理工大学学报, 2005(2): 36-39.
[2] 李辉, 侯雅单, 张玥, 等. 包装的感性设计方法探析[J]. 湖南包装, 2018, 33(3): 12-14, 39.
[3] DODGE R, CLINE T S. The angle velocity of eye movements[J]. Psychological Review, 1901, 2(8): 145-157.
[4] NAGAMACHI M K. A new ergonomic consumer-oriented technology for product development[J]. International Journal of Industrial Ergonomics, 1995, 15(1): 3-11.
[5] 苏建宁, 邱凯, 张书涛, 等. 基于眼动数据的产品造型设计要素评价方法研究[J]. 机械设计, 2017, 34(10): 124-128.
[6] 胡晓红, 王红, 任衍具. 基于眼动技术的互联网广告效果研究[J]. 计算机应用研究, 2018, 35(5): 1 345-1 349.
[7] LUI Ping-win, LAI Feng-min, SU Kuo Chih, et al. Use Eye tracker to design an intelligent patient bed[J]. Energy Procedia, 2017(143): 553-558.
[8] MELIKA Husic-mehmedovic, ISMIR Omeragic, ZENEL Batagelj, et al. Seeing is not necessarily liking: Advancing research on package design with eye-tracking[J]. Journal of Business Research, 2017(80): 145-154.
[9] PUJAWAN N, CIPTOMULYONO U, BAIHAQI I. A system analysis and design for packaging design of powder shaped fresheners based on kansei engineering[J]. Procedia Manufacturing, 2015, 4: 115-123.
[10] 李永锋. 基于数量化理论Ⅰ的产品意象造型设计研究[J]. 机械设计, 2010, 27(4): 40-43.
[11] 林晨晔. 基于感性工学的定量化色彩趋势研究[J]. 包装工程, 2015, 36(18): 70-73, 82.
[12] 杜琰, 张禹睿, 黄小玲, 等. 基于感性工学的双肩背包造型研究[J]. 工业设计, 2017(3): 61-62.
[13] 阮春慧, 林家旭. 应用评价构造法与数量化I类于制服设计之魅力研究[J]. 华冈纺织期刊, 2016, 23(3): 165-170.
[14] SIMON Schütte, JORGEN Eklund. Design of rocker switches for work-vehicles: an application of Kansei Engineering[J]. Applied Ergonomics, 2005, 36(5): 557-567.
[15] HOFFMAN James E, SUBRAMANIAM Baskaran. The role of visual attention in saccadic eye movements[J]. Percept Psychophys, 1995, 6(57): 787-795.
[16] BETINA Piqueras-Fiszman, CARLOS Velasco, ALEJANDRO Salgado-Montejo, et al. Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars[J]. Food Quality and Preference, 2013, 28(1): 328-338.
[17] 阎国利. 眼动分析法在广告心理学研究中的应用[J]. 心理科学进展, 1999, 17(4): 50-53.
[18] 邱蕾, 苏晓霞, 丁庆波. 眼动追踪技术在包装设计测评中的应用[J]. 中国包装工业, 2015(2): 110-111, 114.
[19] 董文泉, 周光亚, 夏立显. 数量化理论及其应用[M]. 长春: 吉林人民出版社, 1979： 1-2.
[20] 王伟伟, 刘音, 王毅. 基于视觉关联分析的盐土文化设计因子提取[J]. 图学学报, 2016, 37(1): 60-65.
[21] HAYASHI C. On the prediction of phenomena from qualitative data and the quantification of qualitative data from the mathematico-statistical point of view[J]. Annals of the Institute of Statistical Mathematics, 1951, 3(1): 69-98.
[22] LIN Yang-cheng, YEH Chung-hsing, WANG Chen-cheng, et al. Is the linear modeling technique good enough for optimal form design: A comparison of quantitative analysis models[J]. Scientific World Journal, 2012, DOI: 10.1100/2012/689842.