Abstract
In view of the current Chinese red wine packaging design lack of national cultural identity, positioning is unclear, brand characteristics weakened and other phenomena. Explore the concept of fengshui, fengshui keeping in good health and fengshui aesthetics in Chinese traditional fengshui culture, and its inheritance and use on the “Hong Kong red” wine brand shaping and packaging design，the purpose is to create the “fengshui red wine” series of products. In trying to bring health and good luck of people's daily life, at the same time, realize their own “good fengshui, good life” management value idea.
Publication Date
9-28-2019
First Page
127
Last Page
130,192
DOI
10.13652/j.issn.1003-5788.2019.09.025
Recommended Citation
Yundong, QU; Han, MAO; and Li, ZHU
(2019)
"“Hong Kong Red” red wine brand shaping andpackaging design based on fengshui cultural,"
Food and Machinery: Vol. 35:
Iss.
9, Article 25.
DOI: 10.13652/j.issn.1003-5788.2019.09.025
Available at:
https://www.ifoodmm.cn/journal/vol35/iss9/25
References
[1] 何晓昕, 罗隽. 中国风水史[M]. 北京: 九州岛出版社, 2008: 88.
[2] 罗俊强, 俞孔坚. 风水: 中国人内心深处的居住理想：访北京大学建筑与景观设计学院院长俞孔坚博士[J]. 森林与人类, 2014, 24(12): 10-11.
[3] 任重. 古代风水辨[J]. 周易研究, 2006, 15(4): 85-86, 96.
[4] 童潜明. 风水养生的奥秘[J]. 国土资源导刊, 2013, 10(1): 26.
[5] 朱尚华. 太极文化的价值探究[J]. 中国市场, 2015, 22(43): 141-143.
[6] 周丹丹. 刍议从太极图中看太极拳中所蕴含的哲理[J]. 中华武术研究, 2018, 8(10): 24-27.
[7] 刘鑫. 哲学视角下的太极养生文化研究[J]. 中州体育·少林与太极, 2015, 8(8): 13-16.
[8] 屈云东, 朱力, 毛寒. 视觉信息跨媒介传达的形态演变及其生成逻辑探究[J]. 湘潭大学学报: 哲学社会科学版, 2018, 42(6): 146-150.
[9] 吕孝龙. 阴阳变易， 生生不息： 论《易经》中朴素辩证法思想的美学价值[J]. 云南师范大学学报: 哲学社会科学版,1990, 33(3): 58-65.
[10] 吴余青. 朴拙之美: 包装设计中传统文化元素的创新与应用[J]. 食品与机械, 2017, 33(8): 110-113.
[11] 毛寒, 刘静茹. 宫廷剧《延禧攻略》中的传统美学探究[J]. 湖南包装, 2018, 33(6): 61-64.
[12] 罗兵. 徽州建筑符号在徽酒包装设计中的应用探析[J]. 包装工程, 2017, 39(10): 82-87.