Abstract
This study taking the Dong nationality as an example, ethnic elements of Dong and eye-tracking experiments were combined. Integration analysis of consumer perceptual imagery evaluation of cultural elements, which clarifies that the Dong ethnic elements had unique visual symbol characteristics with disseminating value. From the perspective of modern aesthetics, the design of drinking water was integrated with the elements of ethnic symbols. Furthermore, the Dong people’s exclusive packaging language could lay the foundation to provide a reference method for contemporary ethnic food packaging design, as well as arousing consumers’ attention and aesthetic tasting ethnic culture.
Publication Date
2-18-2023
First Page
149
Last Page
154
DOI
10.13652/j.issn.1003-5788.2020.09.027
Recommended Citation
YANG, Shuo; ZHANG, Chao; and ZHU, Xiao-jun
(2023)
"Packaging design of Dong culture based on eye-tracking technology,"
Food and Machinery: Vol. 36:
Iss.
9, Article 27.
DOI: 10.13652/j.issn.1003-5788.2020.09.027
Available at:
https://www.ifoodmm.cn/journal/vol36/iss9/27
References
[1] 段阳.包装设计中的传统文化应用研究[D].无锡:江南大学,2007:15-23.
[2] 田贵坤.现代食品包装设计中中国传统文化元素的融入[J].食品与机械,2017,33(12):95-97.
[3] 鄢莉,姜蕾歌.地域文化符号转译在粤西年例食品包装设计中的应用[J].食品与机械,2018,34(6):105-109.
[4] 李娟,何烨.土特产品包装再设计的“推陈出新”:以姑辽茶包装为例[J].湖南包装,2019,34(2):77-79.
[5] AHMAD G.Associative relevance based stimulus shifts focus in eye movements[J].International Business Research,2015,8(10):25-34.
[6] MEYER M A.Holographic epistemology:Native common sense[J].Encyclopedia of Global Archaeology,2014,8(10):3 435-3 443.
[7] 李杰.黔东南从江增冲侗族村落[J].美术大观,2010(10):56-57.
[8] 尹文婷,伍魏.基于情感化设计的湘西苗绣衍生产品设计开发与思考[J].湖南包装,2019,34(5):51-54.
[9] 陈守明.文化创意产业背景下非物质文化遗产的体验设计研究[J].湖南包装,2019,185(2):17-26.
[10] ROBERT W P,JING Chen.Therole of human factors/ergonomics in the science of security:Decision making and action selection in cyberspace[J].Human Factors,2015,21(1):721-727.
[11] 王小芳.基于人性化设计理念的食品包装案例解读[J].食品与机械,2017,33(8):114-117
[12] 徐晨帆.侗族木构建筑营造技艺的动漫传播路径探索[J].湖南包装,2018,33(1):45-47.
[13] 石开忠.侗族鼓楼文化研究[M].北京:民族出版社,2012:80-96,98-108.
[14] 张玥,侯雅单,李辉.基于眼动追踪技术和数量化理论的包装设计要素分析[J].食品与机械,2019,35(4):113-119.
[15] 胡晓红,王红,任衍具.基于眼动技术的互联网广告效果研究[J].计算机应用研究,2018,35(5):1 346-1 379.
[16] 李建平.历史文化名楼十谈[J].中国文化遗产,2012(3):16-25.
[17] 王敬欣,贾丽萍,黄培培,等.情绪场景图片的注意偏向:眼动研究[J].心理科学,2014,37(6):1 291-1 295.
[18] LI Qian,HUANG Zhuo-wei,CHRISTIANSON K.Visual attention toward tourism photographs with text:An eye-tracking study[J].Tourism Management,2016,54:243-258.
[19] 陆永刚.论侗族对水资源的利用及其生态价值:以贵州黎平黄岗村为例[J].贵州民族学院学报(哲学社会科学版),2008(4):23-28.
[20] 黄露.基于认知心理学的儿童食品包装形象与色彩喜好分析[J].食品与机械,2019,35(11):113-116.
[21] 侯锐,黄越,伍换.硅胶在食品接触材料的应用及安全风险分析[J].粮食流通技术,2015(23):77-78.
[22] 朱琦,张鑫洲.旅游文创产品包装的绿色生态设计[J].湖南包装,2019(5):99-103.