Abstract
The paper proposed that branded leisure food companies should keep up with the pace of business model innovation, reduce production costs, expand product sales channels and improve logistics efficiency by analyzing the problems of traditional Branded Leisure Food Supply Chain（BLFSC） under the E-commerce model. Additionally, it is pointed out that branded leisure food companies urgently need restructure and improve the overall circulation efficiency of BLFSC under the background of innovative business models.
Publication Date
12-28-2021
First Page
227
Last Page
231
DOI
10.13652/j.issn.1003-5788.2021.12.037
Recommended Citation
Xia, LI; Yue, LU; Feng-ting, LI; and Pei-pei, WANG
(2021)
"Reconstruction of branded leisure food supply chain under the background of business model innovation,"
Food and Machinery: Vol. 37:
Iss.
12, Article 36.
DOI: 10.13652/j.issn.1003-5788.2021.12.037
Available at:
https://www.ifoodmm.cn/journal/vol37/iss12/36
References
[1] 毕金峰, 易建勇, 陈芹芹, 等. 国内外休闲食品产业与科技现状及发展趋势[J]. 中国食品学报, 2020, 20（12）: 320-328.
[2] 王蒙蒙. 休闲食品产业商业模式研究[D]. 湛江: 广东海洋大学, 2019: 6-8.
[3] 吴小林. 电子商务平台下食品品牌营销策略分析[J]. 商业经济研究, 2017（14）: 55-56.
[4] TEECE David J. Business models, business strategy and innovation[J]. Long Range Planning, 2009, 43（2）: 172-194.
[5] AMIT Raphael, ZOTT Christoph. Value creation in E-business[J]. Strategic Management Journal, 2001, 22（6/7）: 493-520.
[6] CASADESUS-MASANELL Ramon, ZHU Feng. Business model innovation and competitive imitation: The case of sponsor-based business models[J]. Strategic Management Journal, 2013, 34（4）: 464-482.
[7] 王春娟, 崔光野, 张玉红. 数字经济背景下线上多渠道策略提升流通业中华老字号企业效率[J]. 商业经济研究, 2021（19）: 33-36.
[8] 慕静, 贾文欣. 食品供应链安全等级可拓评价模型及应用[J]. 科技管理研究, 2015, 35（1）: 207-211.
[9] 黄海江, 应丽竹. 互联网背景下休闲食品零售业转型发展研究[J]. 食品研究与开发, 2021, 42（9）: 225-226.
[10] 赵云芳, 刘小明. 新零售赋能社交电商模式的多渠道整合服务体系构建[J]. 商业经济研究, 2021（22）: 93-96.
[11] 李小花, 刘荣君. 基于全渠道供应链主导的零售企业商业模式创新研究[J]. 商业经济研究, 2021（17）: 5-8.
[12] 陶峻. 全渠道背景下零售商渠道选择与决策[J]. 商业经济研究, 2021（12）: 33-36.