Abstract
The scale, segmentation, competition pattern and functional types of sports nutrition food market at home and abroad were analyzed. It was found that the sports nutrition food market is expanding from core users to new consumers such as young women, professionals and the elderly. As a result, differentiated development in form and service has become the mainstream, market competition, and diversified marketing channel development. The future development of sports nutrition food should further use Internet thinking to strengthen consumer operation, adhere to the development strategy of multi-dimensional combination and improve the industry standard of sports nutrition food.
Publication Date
6-28-2021
First Page
229
Last Page
232
DOI
10.13652/j.issn.1003-5788.2021.06.038
Recommended Citation
Kai, XIE
(2021)
"Market situation, trend and development strategy of sports nutrition food,"
Food and Machinery: Vol. 37:
Iss.
6, Article 38.
DOI: 10.13652/j.issn.1003-5788.2021.06.038
Available at:
https://www.ifoodmm.cn/journal/vol37/iss6/38
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