Abstract
Through animation images in food packaging design, the secondary meta culture has experienced a long development period in China. However, in practice, there are a series of misunderstandings in food packaging design that are not conducive to market competitiveness. These misunderstandings mainly include blindly taking doctrine, serious homogenization, and the lack of understanding of aesthetic changes of audiences in different times. Therefore, it is necessary to solve these problems by realizing traditional cultural character image animation innovation, local animation image innovation for market segments, and personalized local animation design innovation based on general aesthetics. This will help realize the localization innovation of secondary meta culture in food packaging design.
Publication Date
7-28-2021
First Page
112
Last Page
115
DOI
10.13652/j.issn.1003-5788.2021.07.018
Recommended Citation
Lin, YANG
(2021)
"The misunderstanding of the application of the secondary meta culture in the design of food packaging and its localization strategy,"
Food and Machinery: Vol. 37:
Iss.
7, Article 18.
DOI: 10.13652/j.issn.1003-5788.2021.07.018
Available at:
https://www.ifoodmm.cn/journal/vol37/iss7/18
References
[1] 闫幸, 吴锦峰. 二次元短视频营销策略对顾客投入的影响[J]. 中国流通经济, 2020（12）: 42-52.
[2] 王青泉, 初玥, 王广旭, 等. 二次元文化产业融合发展研究[J]. 青年记者, 2019（35）: 100-102.
[3] 王潇潇. 二次元文化在我国的传播及影响: 以日本动漫为例[J]. 新闻战线, 2018（4）: 125-126.
[4] 林小烽. 日式动漫符号构成、特征及其信息传递过程[J]. 湖南包装, 2017, 32（2）: 32-35.
[5] 孙艳. 手绘动画VS数字动画[J]. 中国电视, 2005（11）: 68-71.
[6] 刘宏毅, 刘霦月. 动漫元素在肉食产品包装设计中的应用: 书评《创意包装设计（升级版）》[J]. 肉类研究, 2019（5）: 82-83.
[7] 徐孜, 黄昊婧, 吴越, 等. 消费升级背景下“国潮”品牌传播及可持续发展研究[J]. 湖南包装, 2020, 35（5）: 91-96.
[8] 杨硕, 刘卫东. “国潮”研究: 潮牌文化与中国文化融合下的服装设计新趋势[J]. 湖南包装, 2020, 35（2）: 102-106.
[9] 梁淑敏. 电子商务下三只松鼠的品牌形象设计与推广研究[J]. 包装工程, 2018（20）: 102-106.
[10] 康永征, 马骊. 乡愁: 文化自信背景下优秀传统文化的回归: 兼论中国传统文化的乡土性[J]. 理论导刊, 2017（11）: 67-70.
[11] 付李琢. 国产动画电影的发展趋势[J]. 青年记者, 2016（11）: 68-69.
[12] 孙佳山. “丑哪吒”的形象, 类型与价值观: 《哪吒之魔童降世》的光影逻辑[J]. 当代电影, 2019（9）: 16-18.
[13] 杨刚. “蓝猫”模式给予动漫产业的启迪[J]. 湖南包装, 2012（2）: 24-26.