Abstract
Through combing the collaborative mode among the three-level brands of 'city-county-enterprise' in Zhejiang Province, this review explores how to get out of the conflict among the main levels of regional public brands under the background of common prosperity, effectively promote the industrial revitalization and common prosperity in the regional plate, and provide reference and guidance for the management collaborative innovation of regional public brands of all-class agricultural products.
Publication Date
9-21-2022
First Page
216
Last Page
219
DOI
10.13652/j.spjx.1003.5788.2022.60042
Recommended Citation
Jie, HE; Xi-hua, ZHANG; Jin, WAN; Gui-zhen, TANG; and Guo-qing, HE
(2022)
"Study on the three-level synergy mechanism of regional public brand of agricultural products,"
Food and Machinery: Vol. 38:
Iss.
6, Article 37.
DOI: 10.13652/j.spjx.1003.5788.2022.60042
Available at:
https://www.ifoodmm.cn/journal/vol38/iss6/37
References
[1] 娄向鹏.农产品区域品牌建设进入联合体时代[J].农经,2018(12):42-46.LOU Xiang-peng.Regional brand building of agricultural products enters the age of commonwealth[J].Agriculture Economics,2018(12):42-46.
[2] 黄炳凯,耿献辉.基于质量异质性的农产品品牌策略选择[J].农村经济,2019(10):109-114.HUANG Bing-kai,GENG Xian-hui.Agricultural product brand strategy selection based on quality heterogeneity[J].Rural Economy,2019(10):109-114.
[3] 费威,杜晓镔.打造农产品区域品牌:以地理标志为依托的思考[J].学习与实践,2020(8):48-55.FEI Wei,DU Xiao-bin.Building regional brand of agricultural products:Thinking based on geographical indication[J].Study and Practice,2020(8):48-55.
[4] 郑亚丽.推动农产品提质增效,助力农民增收致富浙江打造54个区域公用品牌[N].浙江日报,2022-04-28(1).ZHENG Ya-li.Promote the quality and efficiency of agricultural products,help farmers to increase income to build 54 regional public brands in Zhejiang[N].Zhejiang Daily,2022-04-28(1).
[5] 严粒粒,于山,雷益芳.“三衢味”如何带着土货“出山”[N].浙江日报,2021-09-23(8).YAN Li-li,YU Shan,LEI Yi-fang.How 'San Qu Flavor' takes local goods 'Out of Mountain'[N].Zhejiang Daily,2021-09-23(8).
[6] 姚驰,沈贞海.浙江丽水:山水淘“金”,激活“共富基因”[N].中国经济导报,2022-04-26(6).YAO Chi,SHEN Zhen-hai.Lishui,Zhejiang:Landscape panning 'gold' activates 'co-rich genes'[N].China Economic Herald,2022-04-26(6).
[7] 娄向鹏.农产品品牌建设的思考[J].农产品质量与安全,2021(5):5-8.LOU Xiang-peng.Reflections on brand building of agricultural products[J].Quality and Safety of Agro-Products,2021(5):5-8.
[8] 胡晓云,李闯,魏春丽.2020中国茶叶区域公用品牌价值评估报告[J].中国茶叶,2020,42(5):24-38.HU Xiao-yun,LI Chuang,WEI Chun-li.Evaluation report of tea regional public brand in 2020[J].China Tea,2020,42(5):24-38.