Abstract
In recent years, China's new-style tea industry has shown a booming development, and the new-style tea market has become an arena for a new round of capital competition. In the context of the influx of new brands, how to shape their brand personalization has become critical. From the perspective of brand building, this paper takes the leading tea brands on the market as analysis cases, studies the application of illustration design in new tea packaging and its commercial added value, and discusses the application of illustration in new tea packaging.
Publication Date
12-26-2023
First Page
137
Last Page
142
DOI
10.13652/j.spjx.1003.5788.2023.60165
Recommended Citation
Rui, WANG and Hongwei, WANG
(2023)
"The application of illustration in the packaging design of new tea drinks,"
Food and Machinery: Vol. 39:
Iss.
11, Article 22.
DOI: 10.13652/j.spjx.1003.5788.2023.60165
Available at:
https://www.ifoodmm.cn/journal/vol39/iss11/22
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