Abstract
As an emerging trend that combines Chinese traditional culture with modern design,China -chic style has risen rapidly in the Chinese consumer market in recent years,especially in the field of food packaging design,showing significant application value.This paper discusses three application scenarios of China -chic style in food packaging design with examples:traditional food packaging that reproduces the charm of traditional culture through innovative design,local food packaging that reproduces local feelings with modern aesthetics,and tourism food packaging that attracts foreign consumers by combining regional characteristics.From two aspects of cultural composition and visual characteristics,this paper analyzes the visual expression logic of China -chic style in food packaging.
Publication Date
2-18-2025
First Page
115
Last Page
120
DOI
10.13652/j.spjx.1003.5788.2024.60155
Recommended Citation
Zhengyi, QIAN and Zhe, ZHU
(2025)
"The social significance of China-chic style and its application in food packaging design,"
Food and Machinery: Vol. 40:
Iss.
11, Article 16.
DOI: 10.13652/j.spjx.1003.5788.2024.60155
Available at:
https://www.ifoodmm.cn/journal/vol40/iss11/16
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