Abstract
As a unique visual expression of China,Chinese style illustration considers both connotation and artistry.This paper analyzes the artistic expression of Chinese style illustration and its application value in traditional food packaging design.It is found that the application of Chinese style illustration in traditional food packaging design can create a differentiated brand image,enhance the communication of brand culture,and establish brand loyalty among consumers.The application strategy of national style illustration in traditional food packaging design is also proposed.
Publication Date
2-18-2025
First Page
221
Last Page
225
DOI
10.13652/j.spjx.1003.5788.2024.60124
Recommended Citation
Mengjie, YAN and Jian, ZHANG
(2025)
"Research on the application of Chinese style illustration in traditional food packaging design,"
Food and Machinery: Vol. 40:
Iss.
8, Article 31.
DOI: 10.13652/j.spjx.1003.5788.2024.60124
Available at:
https://www.ifoodmm.cn/journal/vol40/iss8/31
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