Abstract
A quantitative study is conducted using conjoint analysis to investigate and analyze the preferences of young consumers for visual elements in the gift packaging design of Chinese time -honored pastry brands.It is found that the visual elements can affect young consumers' preferences in order of color,image,and text.The preferred visual elements are white,cursive script,and illustrations.The design style is preferred to be a minimalist approach appropriately blending modern and traditional elements.Among the respondents,no significant difference can be seen in preferences for visual elements according to gender or age.Based on these findings,suggestions are proposed to improve the gift packaging design of Chinese time -honored pastry brands so that it can align with the preferences of the target consumer group.
Publication Date
4-3-2025
First Page
242
Last Page
248
DOI
10.13652/j.spjx.1003.5788.2024.60181
Recommended Citation
Jing, WANG and Qiudi, LI
(2025)
"Young consumer preference for visual elements in gift packaging design of Chinese time-honored pastry brands,"
Food and Machinery: Vol. 41:
Iss.
2, Article 30.
DOI: 10.13652/j.spjx.1003.5788.2024.60181
Available at:
https://www.ifoodmm.cn/journal/vol41/iss2/30
References
[1] 靳文奎,韩雪,吴智慧.在线家具设计及其消费者的视觉偏好研究 [J].家具与室内装饰,2024,31(9):18-23.JIN W K,HAN X,WU Z H.Online furniture design and its cansumers' visual preferences research [J].Furniture & Interior Design,2024,31(9):18-23.
[2] 冯犇湲,蒋俊杰.可移动民宿的语义分析与设计策略 [J].家具与室内装饰,2024,31(1):120-127.FENG B Y,JIANG J J.Semantic analysis and design strategy of mobile homestay [J].Furniture & Interior Design,2024,31(1):120-127.
[3] 何婷.以熊猫文化为主题的青春白酒包装设计与研究:以小酒墩品牌包装设计为例 [J].中国包装,2024,44(10):61-67.HE T.Design and research on youth-oriented Baijiu packaging with panda culture as the theme:a case study of the Xiaojiudun brand packaging design [J].China Packaging,2024,44(10):61-67.
[4] LUCE R D,TUKEY J W.Simultaneous conjoint measurement:a new type of fundamental measurement [J].Journal of Mathematical Psychology,1964,1(1):1-27.
[5] 欧 阳 武 旻,杨 静.基 于 联 合 分 析 法 的 AR家 具 交 互 界 面 设 计[J].湖南包装,2024,39(4):184-187.OUYANG W M,YANG J.Interactive interface design of AR furniture based on joint analysis [J].Hunan Packaging,2024,39(4):184-187.
[6] 王传龙,乔鸿静,何汀,等.基于眼动追踪与联合分析的高端意象感知研究 [J].包装工程,2023,44(18):83-91.WANG C L,QIAO H J,HE T,et al.High-end image perception based on eye tracking and conjoint analysis [J].Packaging Engineering,2023,44(18):83-91.
[7] 钱江.传统视觉元素在文创产品包装设计中的应用 [J].上海包装,2023 (2):141-143.QIAN J.Application of traditional visual elements in the packaging design of cultural and creative products [J].Shanghai Packaging,2023 (2):141-143.
[8] 高然,陈艳球.基于用户体验的湖南特产包装设计策略研究[J].湖南包装,2024,39(2):44-47.GAO R,CHEN Y Q.Research on packaging design strategies of Hunan specialties based on user experience [J].Hunan Packaging,2024,39(2):44-47.
[9] 吴余青,谢锦.地域文化元素在湖南非遗文创产品包装中的应用探索 [J].湖南包装,2023,38(5):128-131.WU Y Q,XIE J.Exploration of the application of regional cultural elements in the packaging of cultural and creative products of intangible cultural heritage in Hunan [J].Hunan Packaging,2023,38(5):128-131.
[10] 孙玲.过度包装治理政策下食品包装适度设计原则 [J].食品与机械,2024,40(8):211-215.SUN L.The principle of moderate design of food packaging under the policy of overpackaging governance [J].Food & Machinery,2024,40(8):211-215.
[11] 张 梦 圆.包 装 设 计 中 叙 事 元 素 对 消 费 者 情 感 认 知 的 影 响 研究[J].中国包装,2024,44(11):67-70.ZHANG M Y.Research on the impact of narrative elements in packaging design on consumers' emotional cognition [J].China Packaging,2024,44(11):67-70.
[12] 黄军,林畅.本质直观:食品包装设计创新能力构建新策略[J].食品与机械,2024,40(8):205-210,225.HUANG J,LIN C.Essential intuition:a new strategy for building innovation capacity of food packaging design [J].Food & Machinery,2024,40(8):205-210,225.
